Wednesday have today confirmed that Fibrely will be the club’s new front-of-shirt partner.

The broadband and mobile provider is based in South Yorkshire and their name will appear across the front of all playing and replica shirts – home, away and third kit – throughout the 2026/27 season.

As part of the agreement, exclusive activations and giveaways will be unveiled throughout the season, beginning with a brand-new home shirt for the first 1,000 Owls fans who sign up to Fibrely.

Wednesday’s Chief Executive Officer, David Bruce, said: “Fibrely share our ambition to put supporters first and build genuine connections with the people and communities we represent.

“As a South Yorkshire business with ambitious plans of its own, Fibrely understands what Sheffield Wednesday means to this city.

“Together, we’ve created a partnership that rewards our supporters, strengthens our connection with the local community and reflects the exciting journey our football club is now on. We are delighted to welcome Fibrely to Sheffield Wednesday.”

Director at Fibrely, Luke Rogan, said: “Wednesday is an amazing club with a proper comeback story. The fans have been through it, stayed loud, and now there is real energy around what comes next.

“That is exactly why this partnership makes sense for us as, likewise, Fibrely is passionate about its Sheffield roots and its ambitions for the future.

“We did not want this to be another shirt sponsorship where a brand appears on the kit and disappears into the background. We want supporters to feel part of it.”