The Wednesday website today reported that season ticket sales for the 2026-27 campaign have already topped 10,000 just 24 hours after going on sale … and David Storch, who heads up the Arise Capital Partners consortium behind our new owners, has responded to the news with the following message on X:

‘Dear @swfc fans… best fans in the whole wide world,

It’s been a whole 2 weeks (not 2 months) since we kicked off our stewardship of this great club.

Thanks for your outpouring of support and response to our release of season ticket sales. Credit to David Bruce & co for putting in the thought and designing a fan centric offering.

Hopefully you’ve also seen work has begun at Hillsborough, firstly around improving fan safety. Once completed, more to follow… much.

Designing plan for training grounds, 1 ) in preparation for upcoming season; 2) with future in mind. Our mission is to give our 1st team and others in our playing family the best in facilities, for proper training and recovery. More to follow.

David B & co very focussed on building the squad to carry us through next season and beyond … this is our top #1 priority and will receive outsized attention.

And even with restrictions placed on us for the next two seasons due to prior owner’s behaviour, @michaelestorch, Tom and I have unwavering confidence in David and his football brain trust to make all of us @swfc fans proud. We strive to put a great team on the pitch.

Even while back in the States, please know our entire focus and energy is squarely on making Sheffield Wednesday the best all-round club and fan experience we can. We will continue to strive for excellence in everything we do.

We will give it our all … for you! This is your club!’

David