Wednesday have unveiled a new club badge … to be worn on our shirts during next season and in time for the 150th anniversary in 2017.
The crest sees us reverting to a more traditional design and one similar to that used before the current Owl logo was introduced in the 1970s.
It is also a representation of the club’s emblem of 1956, which was produced but never worn on a first team strip.
Chairman Dejphon Chansiri told the club website: “The year of 2016 marks my first full year as chairman of our great club and to commemorate this landmark, I am extremely proud to unveil the new crest that will herald a new beginning for Sheffield Wednesday.
“Since taking over the club, I have enjoyed many conversations on the crest with supporters across all age groups and it soon became clear that a new crest would be better received were it in keeping with our heritage.
“Having studied at length the rich traditions of the club, the crest that stood out to me in every way was the first official design of the 1950s and I am fascinated by the fact it was never actually used on the team’s shirts.
“Therefore this vision was always in the forefront of my thoughts during the long, thorough and diligent design process.”
Other features see the badge showing the club motto ‘Consilio et Animis’ – ‘By Wisdom and Courage’ – along with the white rose of Yorkshire and, of course, an Owl.